MIB International – Car Perfume Partner – Involve Your Senses

The fourth installment to the Men in Black franchise brings an all-new cast of characters here to proudly take the torch and continue the story. Stepping into the polished black shoes in Will Smith and Tommy Lee Jones' stead is Creed's Tessa Thompson as Agent M, and Thor himself -- Chris Hemsworth as Agent H. Involve Your Senses whose entire packaging and brand position in and around black & gold theme fits perfectly with the Men In Black philosophy of black and royal. Involve launched its product Involve Elements Pro series air perfumes with the movie association under brand partnership tagline ‘Professionals at work’. Hollywood franchisee movie with a great past record breaking hits Men In Black (MIB) has a perfect brand association with Indian car perfume manufacturer Involve Your Senses.

Nat Geo Supercars – Car Perfume Partner – Involve Your Senses

National Geographic Channel (NGC) pumps up loads of adrenaline with the launch of the next season of 'Nat Geo Supercars'.  The face of Nat Geo Supercars, supermodel and actress Lisa Haydon adds glamour to the battle of the attractive mean machines. Taking the action and competition between wheeled beasts to the next level, Nat Geo Supercars tie up with Involve Your Senses – leading producer of car perfume and fragrances in India. 

 
In each episode of Nat Geo Supercars, host Lee Reherman challenges professional racecar drivers Tanner Foust and Paul Tracy to take two of the world’s most admirably designed 'supercars' and push their limits to the maximum. Foust and Tracy test these cars on their performance on the road and put its head-to-head in an all-out competition to demonstrate why they are truly considered 'supercars'. Matchups include a BMW M3 versus a Lexus ISF; Technocraft Lamborghini versus the Joyride Ford GT; Ferrari 430 Scuderia versus Ferrari California; Mercedes-Benz E63 AMG versus the Cadillac CTSV and the Bentley Supersports versus Aston Martin DBS.

Each episode has contest for the viewers which made them win their most loved car perfume from Involve Your Senses as a gift. Association was a perfect match for both the brands Involve as well as Nat Geo Supercars. Quality car perfume products from Involve was on board for all India promotion of the show.

Fast & Furious 7 – Car Perfume Partner – Involve Your Senses

Continuing the global exploits in the unstoppable franchise built on speed, Vin Diesel, Paul Walker and Dwayne Johnson lead the returning cast of Furious 7. Involve Your Senses once again became official car perfume partner for the Furious 7 for its pan India release under the association tagline ‘Style meets Performance’.

James Wan directs this chapter of the hugely successful series that also welcomes Jason Statham, Michelle Rodriguez, Jordana Brewster, Tyrese Gibson, Chris “Ludacris” Bridges, Elsa Pataky and Lucas Black. Involve Your Senses - prominent and leading Indian manufacturer of car fragrances was the right choice as brand partner for the movie Fast 7 as fast cars are the center point in movie.

Fast & Furious 6 – Car Perfume Partner – Involve Your Senses

Fast & Furious 6 (also known as Fast 6 or Furious 6) is the sixth installment of the Fast & Furious series. Directed by Justin Lin, the film stars Vin Diesel, Paul Walker and Dwayne Johnson, in the lead. Hollywood’s one of the most successful franchisee associated with Indian brand Involve Your Senses Car Perfumes for their all India partnership. Association saw the right mix of brand gel and promotional possibilities to right audience.  Involve being high quality Indian car perfume brand came on board to promote best Hollywood franchisee Fast & Furious as fragrance partner. Movie also stars Jordana Brewster, Michelle Rodriguez, Tyrese Gibson, Sung Kang, Gal Gadot, Chris Bridges, Elsa Pataky, Luke Evans and Gina Carano. Association of car movie with car freshener saw a perfect movie placement for FMCG brand.

Animal Planet's Super Senses - Fragrance Partner – Involve Your Senses

Animals use sight, smell, taste, touch, hearing and other special senses to negotiate their way through a sometimes cruel and unforgiving world.  Every feature has a special purpose that has evolved to ensure the survival of the animal. Just like humans, animals rely on their senses to communicate with each other, find their way around, stay safe and most importantly, to find food. The antennae of a butterfly which up close look like feathers, the sensory cells on a crocodile’s skin - these evolutionary traits aren’t just for decoration.  In fact, the size, shape and location of these animal’s sense organs is all for a purpose. Super Senses gave a deep insight into the amazing abilities that animals have, with a focus on vision, sound, taste, touch and scent.

Animal Planet ties up with Indian quality air care product manufacturer Involve Your Senses for their show Super Senses.  Sense of smell is one of the strongest senses among other senses in animals.  Involve Your Senses also capture this sense well with their quality products in air freshener category.

Epic IQ Panga - Promotional Partner – Involve Your Senses

EPIC Channel, an infotainment brand known for its premium Indian factual entertainment content for their show - ‘EPIC INDIA QUIZ CHALLENGE’, a distinctive India-themed quiz series for young minds tied up with Indian manufacturer of high quality air care products like car perfumes and air fresheners – Involve Your Senses. They came up with a contest around India theme aims at finding children with the highest ‘IQ’- India Quotient, and was hosted by the sensational and ever-affable Meiyang Chang. Epic IQ Panga was a huge success on creating awareness all about India through a contest. Involve Your Senses was a perfect association partner for the contest as Involve products are made in India.

Varun Dhawan’s October - Fragrance Partner – Involve Your Senses

Indian car perfume and air freshener brand Involve Your Senses recently teamed with Shoojit Sircar, Indian film director and producer of films like Piku, Vicky Donor and Pink for the movie ‘October’ – starring Varun Dhawan and Banita Sandhu in lead roles of Dan and Shiuli respectively.

Revolving around the life of Dan and Shiuli, the film was a critically acclaimed and has received five star reviews from critics. Involve came on board as a fragrance partner for the movie October. As protagonist Banita in the movie has special likes and responsiveness towards fresh flowers fragrance. Involve being one the leading fragrance manufacturer in air care with portfolio of car perfumes and air freshener had a perfect brand placement and integration in the film. Involve product was integrated at various points throughout the movie and it was rightly placed inside the car drove by Varun Dhawan. Movie and association both went really well for the brand and producers.