Varun Dhawan’s October - Fragrance Partner – Involve Your Senses
Indian car perfume and air freshener brand Involve Your Senses recently teamed with Shoojit Sircar, Indian film director and producer of films like Piku, Vicky Donor and Pink for the movie ‘October’ – starring Varun Dhawan and Banita Sandhu in lead roles of Dan and Shiuli respectively.
Revolving around the life of Dan and Shiuli, the film was a critically acclaimed and has received five star reviews from critics. Involve came on board as a fragrance partner for the movie October. As protagonist Banita in the movie has special likes and responsiveness towards fresh flowers fragrance. Involve being one the leading fragrance manufacturer in air care with portfolio of car perfumes and air freshener had a perfect brand placement and integration in the film. Involve product was integrated at various points throughout the movie and it was rightly placed inside the car drove by Varun Dhawan. Movie and association both went really well for the brand and producers.