Nat Geo Supercars – Car Perfume Partner – Involve Your Senses
National Geographic Channel (NGC) pumps up loads of adrenaline with the launch of the next season of 'Nat Geo Supercars'. The face of Nat Geo Supercars, supermodel and actress Lisa Haydon adds glamour to the battle of the attractive mean machines. Taking the action and competition between wheeled beasts to the next level, Nat Geo Supercars tie up with Involve Your Senses – leading producer of car perfume and fragrances in India.
In each episode of Nat Geo Supercars, host Lee Reherman challenges professional racecar drivers Tanner Foust and Paul Tracy to take two of the world’s most admirably designed 'supercars' and push their limits to the maximum. Foust and Tracy test these cars on their performance on the road and put its head-to-head in an all-out competition to demonstrate why they are truly considered 'supercars'. Matchups include a BMW M3 versus a Lexus ISF; Technocraft Lamborghini versus the Joyride Ford GT; Ferrari 430 Scuderia versus Ferrari California; Mercedes-Benz E63 AMG versus the Cadillac CTSV and the Bentley Supersports versus Aston Martin DBS.
Each episode has contest for the viewers which made them win their most loved car perfume from Involve Your Senses as a gift. Association was a perfect match for both the brands Involve as well as Nat Geo Supercars. Quality car perfume products from Involve was on board for all India promotion of the show.