Kolkata Police Force – Car Perfume Partner – Involve Your Senses
Kolkata is a city full of vibrancy and liveliness. It has dense market to festive shows right on the road. Yellow Taxi and vintage cars rally are identity of Kolkata. With next generation catching up fast it’s important for Kolkata Police Force to bring law to their notice to take care of the city. To create awareness on Types of Drivers on road, Kolkata Police Force came together with Involve Your Senses Car Perfume in social awareness campaign. 12 unique types of drivers were identified and viral content around the same was created. It was promoted throughout the city creating much required awareness on the subject.