Fast & Furious 6 – Car Perfume Partner – Involve Your Senses
Fast & Furious 6 (also known as Fast 6 or Furious 6) is the sixth installment of the Fast & Furious series. Directed by Justin Lin, the film stars Vin Diesel, Paul Walker and Dwayne Johnson, in the lead. Hollywood’s one of the most successful franchisee associated with Indian brand Involve Your Senses Car Perfumes for their all India partnership. Association saw the right mix of brand gel and promotional possibilities to right audience. Involve being high quality Indian car perfume brand came on board to promote best Hollywood franchisee Fast & Furious as fragrance partner. Movie also stars Jordana Brewster, Michelle Rodriguez, Tyrese Gibson, Sung Kang, Gal Gadot, Chris Bridges, Elsa Pataky, Luke Evans and Gina Carano. Association of car movie with car freshener saw a perfect movie placement for FMCG brand.